We realize you have a lot of choices in the Motorsports industry. Here at Midwest, we really try harder to serve our customers and earn your business. Besides great prices and large selection, the primary difference you will find here is our people - these people! From years of experience to helpful attitudes, this is the best crew in the business! Midwest Performance actually began in Richard Johnson's garage in the spring of 1980. He had just taken a factory job and could not leave the motorcycle passion alone. Having worked the 2 previous years for another dealer as technician and service manager, he was ready to try it alone. Originally named "Cycle Clinic", it was a part-time service-only business.
We opened full-time as a non-franchised sales and service operation in 1982 behind what is now Sonic restaurant in Keokuk. The front yard then was a sales lot for gravestones - we used to jokingly call ourselves "Tombstone Honda."